OUR TEAM
PROFIT LINE MARKETING
Profit Line has been serving the Northern CA market since 1983, and continues to evolve as the changing market demands. Company President and founder, Don Forbes has assembled an outstanding team of individuals, many of whom have been at PLM since the mid 90’s.
In 2005, Profit Line joined the Digital Delivery Group, an organization made up of some of the best rep and rep distributors in the country. This group is dedicated to bringing next generation technologies and systems to the custom installation channel in a logical, consistent and above all understandable fashion. Expect to see more and more new technologies at Profit Line.
Our showroom in downtown Novato offers you, our customers, the chance to see and hear the very latest products demonstrated and you are encouraged to stop by for a visit.
We’re constantly told that our inside sales support team: Lee, Laura, and Peter are the best in the territory and we work hard to maintain that trust. VP of Sales Mark Bassett provides sales trainings that are easily as good if not better than most national trainers, and his technical knowledge is one of our major assets. Take advantage of that resource and schedul an on site training! Lenard Isaac, our Sacramento Valley/Nor Nevada Sales represenative has been a welcome addition to our staff.
Thank you for taking the time to check out our webpage, and for your business and support. Next time you are in the area, stop by! We look forward to seeing you soon!The Profit Line Team
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| DON FORBESPresidentDon is the founder of PLM, and has been in the consumer electronics industry for the past 35 years. He sets company directions and goals. Don was an original member of the Digital Delivery Group's Board of Directors. Don and his wife Margo live in Novato and have two grow kids living in Colorado. He is an avid fly fisherman and is also a published songwriter. This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
| Mark BassettVice President, Sales and MarketingMark joined Profit Line in 1997 and has been a major force in the growth of Profit Line. His years of retail training, coupled with a remarkable retention of information have made him an outstanding salesman and sales trainer. Mark lives in San Rafael with his wife Patti and dog Tiki. He has three adult kids. Mark is an excellent musician and is a passionate fan of drag racing as well as bocce ball. This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
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![]() | Lee CoffeeInside sales and new business developmentLee has been an A/V enthusiast for many years and has an extensive background in business development. He is currently responsible for our distribution business, inside sales and new accounts. This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
![]() | Laura JonesOffice Manager/ Accounts Payable/ReceivableLaura is the newest member of the Profit Line team. She is responsible for managing day to day operations as well as accounts payable/receivable. This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
Peter Warren Warehouse Manager/shipping and receiving customer service.This e-mail address is being protected from spambots. You need JavaScript enabled to view it | |






